4 - 11
Hewlett-Packard BOOST
Strategy: Peer-to-Peer. Focus on the employee/the real person.
Use of fun, entertaining graphics.
HP needed help in renewing a $200 million account. bbGun proposed taking a risk: doing an interactive application focusing on HP employees who went above and beyond for the client AND taking the project out of brand. The idea did not focus on HP’s identity nor the client’s identity but what we believed was HP’s best selling point: the EMPLOYEE. Our goal was to humanize the project and make it fun and engaging. bbGun provided the concept, design, photography, video and copy. The project was a huge success and HP won the account.
*Adobe Flash Required
Hewlett-Packard Trailer
Strategy: Entertaining and fun, practical, yet eye-catchingly cool.
bbGun provided an internal advertising piece providing marketing solutions for the HP sales team. We designed it to look like a movie trailer – it’s fast, cool and eye-catching.
Siemens Chalk Talks: Industry Focused
Strategy: Industry specific. Educational.
Results: The Chalk Talks have maintained the highest area of site hits, repeat visits and retention rates.
Siemens Product Lifecycle Management (PLM) Software needed a tool to educate their potential clients/markets about the value of PLM.
bbGun developed a series of industry-specific animations explaining the PLM process. The purpose of the animations was educational. Each animation took the user through the product lifecycle from beginning to end.
The Siemens Chalk Talks have been hugely successful and the most visited area of their site.
*Adobe Flash Required
Siemens PLM Industry Overviews
Strategy: Industry specific. The overviews provided a follow-up to the Chalk Talks. Global appeal.
As a follow-up to the Chalk Talks, bbGun produced overviews for each of Siemens’ industries. The overviews were more specific and provided stats from Siemens’ success stories. These are more upbeat, shorter and less educational about PLM and more industry-focused.
*Adobe Flash Required
Siemens NX Software
Strategy: Global appeal. No text, voice-over was used. Quick ten-second messaging.
bbGun provided a series of animations highlighting NX software capabilities. These ten-second animations were designed to show the capability without using any text or voice-over for global capability and appeal. Although these were initially created in Flash, bbGun is currently producing these in HTML5.
The idea: quick, to-the-point visuals capturing the software’s capabilities.
*Adobe Flash Required
Hewlett-Packard Secure Remote Access/Mobility Solutions
Strategy: Industry specific and partner highlight.
bbGun provided a marketing tool showcasing HP’s new hardware/software solution enabling secure remote access to classified networks worldwide. Target: Defense Departments.
*Adobe Flash Required
IBM Business Intelligence
Strategy: Global appeal in multi-language. Industry specific.
Marketing DVD displaying customer and partner solutions. DVD contains success stories. The DVD was multi-language and was distributed worldwide. bbGun provided design, photography, translation, illustration and programming.
Hewlett-Packard Cyber Security
HP needed a trade show marketing strategy for new Cyber Security software. bbGun developed an application that placed the user in a natural disaster on a made up island called Paradise Island. Through various scenarios and simulation of the the software, we demonstrated how HP’s software provided and protected vital command and control. bbGun provided concept, design, video, photography, copy and illustration. Due to non-disclosure, screen shot only.
Hewlett-Packard Agility Alliance Partnership
Strategy: Partner alliance.
HP needed a marketing piece to highlight their multilateral partnering and technology alignments. bbGun developed an interactive timeline with Case Studies and partner focus.
*Adobe Flash Required
ViewPoint Bank
These series of videos were used for advertising & marketing by Viewpoint bank at various bank sponsored events and on their website.
bbGun wrote and produced the spots.
UGS Driver’s Test
bbGun designed an informative quiz for prospective PLM clients about PLM solutions. UGS had released new branding using highway signs as marketing messages. We created a “Driver’s Test” to complement the new campaign.
*Adobe Flash Required
<
>
bbGun Interactive ©2014 Dallas 214.637.2826 Marfa 432.729.4979
